4 April 2023
Visual identity for Kraft und Licht
Amsterdam-based event organisation commissioned me to compose a visual identity for their socials. I created a number of shaders, resulting in renders and animations that can be used for their socials. In the design process I took into account that these assets will be used in different social media formats, such as Instagram posts, stories, reels, but also Facebook media.
Different events call for different animations, and the main challenge was to have all the works come together under one brand identity that is recognisable.