4 April 2023
Brand Shaders
Visual identity for Kraft und Licht
Amsterdam-based event organisation commissioned me to compose a visual identity for their socials. I created a number of shaders, resulting in renders and animations that can be used for their socials. In the design process I took into account that these assets will be used in different social media formats, such as Instagram posts, stories, reels, but also Facebook media.
![Responsive design system for Instagram](https://prod-files-secure.s3.us-west-2.amazonaws.com/83d435d6-7eda-4c57-8287-53a6832957ff/dff64f24-f746-4cef-9d76-ae44cbc7e1b6/frame-14.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAT73L2G45HZZMZUHI%2F20240725%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20240725T172459Z&X-Amz-Expires=3600&X-Amz-Signature=1ba2b1f035a77ff29b7addf9c5c69bb7db885f5cbb65b64a59e9e7370cdd00f2&X-Amz-SignedHeaders=host&x-id=GetObject)
Shader animations
Different events call for different animations, and the main challenge was to have all the works come together under one brand identity that is recognisable.
![Assets for event advertisements](https://prod-files-secure.s3.us-west-2.amazonaws.com/83d435d6-7eda-4c57-8287-53a6832957ff/900b0f2b-080d-4036-b26d-80b549ed1444/frame-9.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIAT73L2G45HZZMZUHI%2F20240725%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20240725T172459Z&X-Amz-Expires=3600&X-Amz-Signature=7e856118c88abb0f2ba2d4ad2e86eb6e254d7054905066c8b4d74765b8deef90&X-Amz-SignedHeaders=host&x-id=GetObject)